SAP Salesforce MDM for Customers

Résumé

To integrate SAP and Salesforce CRM, it is important to manage the master data process project with all users and consider the strengths and limitations of each system. A hybrid approach that combines the strengths of both systems can bring value and competitive advantage, but it is crucial to have a sound understanding of both systems from the design phase. It is also important to handle the complexities of an international environment, such as different character sets and addresses, as well as the complexities of different organizational structures and heterogeneous systems.

SAP Salesforce and MDM for customers

How to integrate SAP with Salesforce CRM ?

Some CRM users are facing big issues when deploying a CRM project in an international environment.

Master data management of customers database among different systems can be very cumbersome.

How to integrate SAP with Salesforce CRM ?

It means handling several character sets at all stage of a process, using international addresses.

The salesforce and SAP design should consider strengths and lacks of each system.

We have analysed and experimented several strategies to integrate Salesforce CRM processes with SAP ERP.

Our experiences shows that this hybrid approach brings value and competitive advantage if it is based on a sound knowledge of each system from design phase.

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